Content Marketing
Services for B2B Healthcare
Slabtown Marketing can help your organization build an effective content marketing plan and develop impressive, effective healthcare marketing content, from blogs and case studies to LinkedIn posts and white papers, and beyond.
Why Content Marketing?
68% of B2B buyer’s buying decisions are based on your company’s reputation. Effective content marketing establishes your reputation, helps your company stand out as an industry thought leader, and enhances the way you nurture prospects.
Establish Thought Leadership:
Your prospects will look to you when researching solutions like yours or asking questions your expertise helps answer. When you have content resources prepared on the topics they are researching, your industry expertise is established.
Support your Sales Efforts:
Enhance the resources your sales team has at its disposal. Instead of “just following up,” with a bland sales message to prospects, they will have valuable content to share to provide value to potential customers and start a conversation.
Increase Brand Visibility and Credibility:
The collective power of consistent content creation and promotion builds your audience and brand so that you are top-of-mind throughout your customer’s decision-making process.
Optimize your Marketing Investment:
Content marketing generates three times as many leads as traditional marketing at 62% less cost. Plus, studies show that close rates are higher for companies that invest in content marketing.
Content Services
From content planning and strategy to content creation, promotion, and layout, we have you covered. We believe content marketing is the most valuable marketing tool most businesses have today because your prospects are doing their research and knowledge, value, and connection are king.
Content Strategy
We focus your strategy, so every content piece you invest in ties directly to your business goals and attracts and engages viable prospects.
Editorial Calendars
Our detailed editorial calendars for content marketing keep your content marketing efforts on track and help you see the big picture strategy and ensures a steady drumbeat of content that keeps your brand top of mind.
Blogging
We suggest strategic blog topics and write high-quality posts that will resonate with your B2B healthcare audience. Our blogging services ensure you always have fresh content to win search impressions, power your social media and newsletter plan, and augment your advertising efforts.
Email Marketing
We are experts at crafting engaging email campaigns, beautiful email templates, and growing your email list. Email marketing is an outstanding way to stay connected with and nurture current clients and prospects alike.
Ghostwriting
Our expert healthcare writers embody your voice to write articles, blog posts, emails, communication pieces, and more on behalf of your company’s thought leaders
Search Engine Optimization
We leverage high-quality content and technical SEO strategies to help your business get noticed by search engine users. Attract new prospects looking for a solution like yours with an SEO strategy.
Copywriting
We apply our proven approach to complete content strategies and specific copywriting needs such as website copy, ad copy, eBooks and PDFs, landing pages, presentations, and more.
Social Media Management
We create social media strategies, provide ongoing social media management, and produce high quality social media content that engages your audience online and builds thought leadership.
The hospital CEOs we meet with quote our white papers back to us in sales meetings. The content Slabtown Marketing produced made our brand memorable.
— Lawrence Bean, MD, FACEP, MBA, Vice President of Business Development at Aligned Providers
Our Content Marketing Process
Our step-by-step approach produces content that resonates with your audience and establishes your organization as a go-to thought leader in your space.
1
We Establish Your Goals:
We define the areas of your business you want to grow, your ideal client, and your target audiences(s).
2
We Define Your Content Themes:
We focus your content strategy by defining content themes based on your goals, your unique areas of expertise, and the problems you solve for your clients.
3
We Build an Editorial Calendar:
Based on your business strategy, we build a content plan, including the channels, frequency, and specific topics you will cover. This is our roadmap to execute your content marketing strategy.
4
Our Expert Ghostwriters Get to Work:
Our team of expert B2B healthcare ghost writers get to work interviewing your thought leaders and conducting research to develop high quality content that powers your overall marketing machine.
Latest News
Why year-round retention marketing matters for B2B success
B2B retention is more complex than B2C due to multiple stakeholders and financial constraints. To overcome these challenges, healthcare organizations can implement strategies like setting measurable goals, prioritizing client needs in check-ins, celebrating client wins, and thoughtfully crafting year-end messages.
Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization
While marketers might start the year with visions of goal alignment and cross-departmental collaboration, by Q4 marketing is often stuck back in a cycle of reactive wish fulfillment. Gradually teams drift from strategic plans, begin churning out what is needed to hit departmental and organizational KPIs, and finally burn out as the holiday season approaches. Whether you are currently living this reality or actively trying to avoid it, read on to get best practices for re-engaging internal stakeholders and demonstrating the year-round value of marketing collaboration.
The Power of “Hugging” Customers to Attract & Retain Business
No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started Slabtown Marketing, some of the core values we adopted were based on the “Hug Your Customers” philosophy, inspired by Jack Mitchell’s seminal book. Mitchell’s theory is that when companies go above and beyond to understand and meet the needs of their customers, this breeds customer loyalty. In our experience at Slabtown Marketing, we’ve seen that “hugging your customer” enables a winning growth strategy that any business would do well to employ. If you’re struggling to maintain or nurture your customer base—read on for key tips to transform your client relationships and drive growth.
Get started with content marketing services today.
Our B2B healthcare content marketing experts can transform the way your organization produces and promotes content to help grow your brand and your business. Give us a call today to learn more.