by hquirk | Dec 2, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Thought Leadership
Retaining the Relationship: A B2B Healthcare Guide For many businesses, the holidays are a yearly reminder to reach out to current clients with well wishes and gestures of gratitude. While these efforts are important, retention must be a year-round initiative to truly...
by Laurel Manke | Nov 11, 2024 | Content, Marketing, Marketing Data, Marketing Reporting, Sales, Thought Leadership, Uncategorized
How to Master Internal Marketing In-house marketing leaders expend a significant amount of energy managing internal relationships. Typically, that entails making sure other teams—like sales, human resources, and executives—get what they need from your team. While...
by Laurel Manke | May 26, 2024 | Marketing, Marketing Data, Marketing Reporting
Assessing Marketing ROI: Complex and Necessary Proving marketing’s value can feel like navigating a maze blindfolded. It requires unraveling a complex web of data and real-world business impact, and it’s even harder when you’re starting from square one....
