Branding Services for B2B Healthcare Companies
Our brand strategy and design team have two decades of experience launching, building, and growing strong B2B healthcare brands. We can help refine your current brand identity or build you a new one that sets your company apart in the market.
The Power of Effective Branding
Your brand exemplifies your company’s distinctive culture and values. It’s also the first step toward establishing memorabilty and your reputation as a trusted industry leader.
Build Trust:
Demonstrating that you have transparent and well-defined offerings is key to showing potential customers that you will be a reliable partner.
Showcase Culture:
Potential buyers and employees alike want to know who you are before committing time and resources to work with you.
Share Values:
Being explicit about what your organization stands for, aligns with, and cares about can cultivate a strong, positive reputation in the market.
Stay ‘Sticky’:
Your brand is what sets you apart at first glance. It’s also what will stay in people’s minds long after an interaction ends.
Branding Services
A polished, consistent brand ensures your business leaves a great first (second, and third) impression. We can help you create a new brand or refresh your current one, making it shine across your digital and print marketing materials.
Brand Strategy
We collaborate closely with your leadership to establish a brand plan that attracts the right audience, aligns with company objectives, and stands the test of time.
Brand Guidelines
Our experts construct clear, detailed directions for organizational voice, aesthetics, and approach to help your employees and vendors share a cohesive message.
Logo Design
We put together a suite of imagery—featuring logo variations—to represent your organization in a compelling, professional manner.
Naming and Messaging
Work with us to distill your offering, purpose, and vision into concise, powerful language that resonates with your target audience.
Brand Launch
We help you take your brand to the finish line by assembling the best mix of paid, organic, and PR tactics for your budget and goals.
Rebranding
Time for a change? Our deep experience in refreshing and overhauling brand guidelines and management will help you successfully reintroduce your organization to the market.
Prospects approached us at tradeshows specifically because of our name, CareCulture. Slabtown developed a name and brand for us that fit who we are and met a unique need in the marketplace.
— Eugene Gicheru, MD, FACEP, MBA, Founding Partner of CareCulture
Our Branding Process
Our approach produces a high-quality brand that reflects your businesses unique value and resonates with your ideal customer.
1
We Identify Your Current State:
Based on a content audit and conversations with your team, we determine the strength of your current brand. If you have an existing brand, we evaluate what about it works well and what could benefit from a refresh.
2
We Develop a Strategy:
We consider the history and goals of your brand and assess next steps. We work together to define the scope of your brand update.
3
We Create a Plan:
Based on your goals, we deliver a brand refresh timeline that showcases which aspects (logo, imagery, voice, and tone) of your brand we will work on. We will determine which materials can be edited and which will be net new.
4
Our Expert Designers Get to Work:
Our experienced B2B graphic designers will create designs to reflect your new brand. We will work together through 2-3 revision rounds to define new brand elements your team loves. The result is a polished library of the brand assets you need to move forward with a fresh identity.
Latest News
Why Year-Round Retention Marketing Matters for B2B Success
B2B retention is more complex than B2C due to multiple stakeholders and financial constraints. To overcome these challenges, healthcare organizations can implement strategies like setting measurable goals, prioritizing client needs in check-ins, celebrating client wins, and thoughtfully crafting year-end messages.
Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization
While marketers might start the year with visions of goal alignment and cross-departmental collaboration, by Q4 marketing is often stuck back in a cycle of reactive wish fulfillment. Gradually teams drift from strategic plans, begin churning out what is needed to hit departmental and organizational KPIs, and finally burn out as the holiday season approaches. Whether you are currently living this reality or actively trying to avoid it, read on to get best practices for re-engaging internal stakeholders and demonstrating the year-round value of marketing collaboration.
The Power of “Hugging” Customers to Attract & Retain Business
No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started Slabtown Marketing, some of the core values we adopted were based on the “Hug Your Customers” philosophy, inspired by Jack Mitchell’s seminal book. Mitchell’s theory is that when companies go above and beyond to understand and meet the needs of their customers, this breeds customer loyalty. In our experience at Slabtown Marketing, we’ve seen that “hugging your customer” enables a winning growth strategy that any business would do well to employ. If you’re struggling to maintain or nurture your customer base—read on for key tips to transform your client relationships and drive growth.
Get started with branding services today.
Our B2B healthcare experts can upgrade your brand and transform how the market views your business. Give us a call today to learn more.