Custom Websites for B2B Healthcare Companies
Whether your website is a lead generator or a credibility-builder for referral leads, we are experts at building polished websites for healthcare companies that showcase your brand and directly support your business goals.
How an Outstanding Website Can Benefit Your Business
A great website is a cornerstone for a successful organization. It is your best opportunity to clearly and comprehensively educate the market about who you are, what you do, and why you do it.
Make a Strong First Impression:
Running two separate workflows toward the same objectives inevitably results in duplicative work and unnecessary spending. Breaking down siloes between teams saves time and money—and gets you to your goals faster.
Build Your Reputation as a Thought Leader:
Highlight your subject matter experts throughout the site to highlight your organization’s unique knowledge, perspectives, and experiences.
Bolster Credibility When Referrals Search Your Brand:
Leverage positive reviews and customer success stories across your website to clearly demonstrate your impact.
Engage With Prospects Throughout the Sales Funnel:
No matter where potential customers are in the exploration and decision-making process, a well-built website can guide them to the information they are searching for.
Website Design and Development Services
Your website is often the first impression people have of your business. We can help you refresh your current site or build a new one that is optimized for users and search engines. We can lead everything from website audits and sitemaps to wireframes and user experience optimization.
Website Strategy
Our B2B website experts help you select a user-friendly structure, pinpoint the best content strategy, optimize functionality and design, manage development, and track your site’s impact.
Website Audits
We’ll evaluate your website’s content, accessibility, design, search performance, and user experience— and create a detailed roadmap to guide your improvement efforts.
Website Design
We are always plugged into the latest trends and best practices for website design to help your online presence remain relevant and stand out.
Website Development
Once it’s time to bring the vision to life, we’ll build your site to meet all industry standards, regulatory requirements, and privacy needs. Then, we’ll hand you the keys, so you have total control over an easily managed, securely hosted website.
Website Hosting
The internet is everchanging, so you need to stay vigilant to ensure your website remains secure and successful. To support these efforts, we provide expert hosting services, monthly site reviews, and regular updates.
Thank you for the support throughout the website creation process! Several individuals across Arietis have received glowing compliments about its look and the messaging it portrays.
— Tiki Mpofu, Arietis Health Chief of Staff
Our Web Design Process
Our step-by-step approach produces content that resonates with your audience and establishes your organization as a go-to thought leader in your space.
1
Kick-Off and Information Gathering:
We start with a project kickoff to get to know your business strategy, visual website preferences, and goals of your website.
2
We Create a Website Strategy:
We document the scope of the website, determine its structure, and plan to design and develop it.
3
We Write and Design:
Our copywriting and design team work closely together to develop a strong copy deck and design for your site.
4
We Refine and Integrate:
We work closely with you to ensure your website looks how you want it to look and set up integrations and functionality your business needs.
5
We Test, Launch, and Promote:
We ensure your website is set up for success, tracking is in place, and all I’s are dotted and T’s are crossed so your website can start working for your business.
I appreciate working with Slabtown Marketing as an extension of our marketing team because they are so responsive, creative and provide detailed explanations and “how-to’s” for our website for the not-so tech savvy. They are a delight to work with.
— Patty Maynard, Chief Operating Officer
Latest News
Why year-round retention marketing matters for B2B success
B2B retention is more complex than B2C due to multiple stakeholders and financial constraints. To overcome these challenges, healthcare organizations can implement strategies like setting measurable goals, prioritizing client needs in check-ins, celebrating client wins, and thoughtfully crafting year-end messages.
Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization
While marketers might start the year with visions of goal alignment and cross-departmental collaboration, by Q4 marketing is often stuck back in a cycle of reactive wish fulfillment. Gradually teams drift from strategic plans, begin churning out what is needed to hit departmental and organizational KPIs, and finally burn out as the holiday season approaches. Whether you are currently living this reality or actively trying to avoid it, read on to get best practices for re-engaging internal stakeholders and demonstrating the year-round value of marketing collaboration.
The Power of “Hugging” Customers to Attract & Retain Business
No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started Slabtown Marketing, some of the core values we adopted were based on the “Hug Your Customers” philosophy, inspired by Jack Mitchell’s seminal book. Mitchell’s theory is that when companies go above and beyond to understand and meet the needs of their customers, this breeds customer loyalty. In our experience at Slabtown Marketing, we’ve seen that “hugging your customer” enables a winning growth strategy that any business would do well to employ. If you’re struggling to maintain or nurture your customer base—read on for key tips to transform your client relationships and drive growth.
Let’s start creating a website you can be proud of.
Our B2B healthcare marketing experts can transform the first impression your organization makes by building you a website that you’re proud to share with prospects.
Give us a call today to learn more.