B2B Healthcare Sales and Marketing Strategy Consulting
Slabtown Marketing has two decades of experience helping B2B healthcare companies develop effective sales and marketing strategies that lead to measurable business growth.
How Our Growth Strategy Services Can Help your Business
We have dedicated twenty years to perfecting the complex art and science of healthcare marketing and sales strategy for the benefit of our partners. You can count on our best-practice recommendations, comprehensive plans, and ongoing support to sustainably grow your business.
Go to Market Proudly:
Showcase the best assets of your product or service.
Focus your Approach:
Tailor tactics to accomplish your unique goals.
Align Sales and Marketing Efforts:
Maximize ROI with cohesive efforts.
Attract More of the Leads You Want:
Pinpoint and appeal to your target customers.
Strategic Consulting Services
The healthcare landscape changes quickly, but the industry innovates at a painfully slow pace. Gaining traction and driving growth in this type of market is a challenging task that requires a thoughtful, data-supported, experience-driven strategy.
Sales Strategy
We help you close deals by providing detailed buyer personas, compelling pitches, and clear value propositions.
Marketing Strategy
Work with our experts to set measurable long- and short-term goals, to identify and highlight competitive advantage, and to engage potential customers.
Go-to-Market Strategy
We pinpoint specific objectives and B2B-friendly tactics to successfully bring your new product or service to the market—or launch your existing offering into a new space.
Campaign Strategy
We organize a comprehensive, multichannel approach to achieve your set goal—complete with appealing success stories and compelling calls-to-action.
Content Strategy
Collaborate with us to create impressive, effective healthcare content that showcases your expertise and furthers the impact of other marketing and sales tactics.
Brand Strategy
We increase your visibility, credibility, and market reach by building awareness, keeping your organization top-of-mind, and ensuring a consistently positive experience for your target customers.
Fractional Marketing Leadership
We will help you plan, develop, and execute major projects with focused marketing management and extensive support to get your initiatives and sales and marketing teams up and running.
Marketing Team Building
We can help you build a well-rounded, highly skilled marketing team with our diverse team of experts in everything from UI/UX to copywriting and brand launches to customer retention.
Slabtown has helped us grow from one contract in our state to nine within two years by focusing our strategy and helping us develop effective outreach messaging. We think of Slabtown as part of our team
— Joann, Director of Business Development, Independent Physician Group
Our Growth Consulting Process
Our proven strategic approach focuses on your growth efforts, optimizes your marketing and sales dollars, and attracts more of the leads you want.
1
We get to know your Why:
We uncover how you go here, what drives your business, and your vision for the future.
2
We Establish your Goals:
We help you define areas of your business to grow, who your ideal client is, and what your target audience(s) look like.
3
We Get to Know your Team:
We interview stakeholders internally and externally to understand the value of your product/service and the market trends at play.
4
We Build a Strategic Plan:
Based on a solid audit of your existing resources, we build a strategic plan that meets your business where it is at—whether you need a brand strategy and a website, a growth plan, and/or ongoing strategic guidance.
Latest News
Why year-round retention marketing matters for B2B success
B2B retention is more complex than B2C due to multiple stakeholders and financial constraints. To overcome these challenges, healthcare organizations can implement strategies like setting measurable goals, prioritizing client needs in check-ins, celebrating client wins, and thoughtfully crafting year-end messages.
Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization
While marketers might start the year with visions of goal alignment and cross-departmental collaboration, by Q4 marketing is often stuck back in a cycle of reactive wish fulfillment. Gradually teams drift from strategic plans, begin churning out what is needed to hit departmental and organizational KPIs, and finally burn out as the holiday season approaches. Whether you are currently living this reality or actively trying to avoid it, read on to get best practices for re-engaging internal stakeholders and demonstrating the year-round value of marketing collaboration.
The Power of “Hugging” Customers to Attract & Retain Business
No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started Slabtown Marketing, some of the core values we adopted were based on the “Hug Your Customers” philosophy, inspired by Jack Mitchell’s seminal book. Mitchell’s theory is that when companies go above and beyond to understand and meet the needs of their customers, this breeds customer loyalty. In our experience at Slabtown Marketing, we’ve seen that “hugging your customer” enables a winning growth strategy that any business would do well to employ. If you’re struggling to maintain or nurture your customer base—read on for key tips to transform your client relationships and drive growth.
Explore our strategic marketing services today.
Our B2B healthcare sales and marketing experts can transform the way your target customers engage with your organization. Drive growth and improve conversions. Give us a call today to learn more.