Paid Media Advertising for B2B Healthcare Companies
Paid advertising can be tedious to manage well. Our experts take care of all the intricate details with your strategy in mind. We help your ads cut through the noise and drive leads.
How Strategic Advertising Can Benefit Your Business
Recent research indicates that 67% of B2B purchases are influenced by digital advertisements. Without smart, well-written, expertly designed paid marketing efforts, prospects may not ever notice— or even find —your organization.
Increase Brand Awareness:
Start getting recognized! Paid advertising is a key to acquainting the market with your brand and staying top-of-mind for potential customers.
Promote Your Product or Services:
Ads are your space to connect with brand new prospects. Show off the incredible work your organization is doing and the value it brings to the market.
Get in Front of More Qualified Prospects:
Paid advertising allows you to get highly specific with who your message reaches and appeals to, based on target personas, visitor activity, search queries, and more.
Paid Advertising Services
We augment long-game organic marketing efforts with strategic paid marketing campaigns to rapidly grow your organization’s name recognition and generate excellent leads.
Google Adwords
We analyze your business, competitive landscape, and differentiators to formulate a keyword strategy that gets your ads in front of the right people at the right time.
Microsoft Advertising
Our B2B advertising experts craft and optimize detailed campaigns to ensure you get the most out of Microsoft’s pay-per-click system.
LinkedIn Advertising
LinkedIn is a key advertising platform in the B2B world—and we’ll use innovative content to make sure you are maximizing it to drive awareness and growth.
Paid Media Placements
We help coordinate and manage paid media placements with leading healthcare publications. With your content in front of their target audience in a sponsored format (e.g., paid whitepaper campaign or sponsored article), you’ll garner primed, qualified leads.
Slabtown has drastically improved the percentage of qualified leads our paid campaigns generate while also reducing our overall adspend.
— Marketing Leader at B2B Healthcare Logistics Company
Our Paid Advertising Process
Our step-by-step approach produces content that resonates with your audience and establishes your organization as a go-to thought leader in your space.
1
Define Clear Objectives:
Before diving into the creation of your campaigns, we clearly define your objectives. What do you want to achieve? Whether it’s increasing website traffic, driving sales, or boosting brand awareness, having specific, measurable goals will guide the rest of your strategy.
2
Keyword Research and Selection:
Based on our market knowledge and familiarity with your business goals, we perform thorough keyword research to identify the terms and phrases your target audience is likely to use when searching for products or services similar to yours.
3
Create Compelling Ad Copy and Landing Pages:
We craft compelling ad copy that not only includes your targeted keywords but also speaks directly to the needs and interests of your audience. Additionally, we create dedicated landing pages that align with your ad content, highlight your unique value, and ensure a strong call-to-action (CTA) to ensure strong conversion rates.
4
Continuous Monitoring and Optimization:
The success of your paid advertising strategy is an ongoing process of refinement. We regularly analyze campaign performance to identify trends and areas for improvement. Our team adjusts your bidding strategy, ad copy, and targeting based on performance insights to deliver optimal ROI.
Latest News
Why year-round retention marketing matters for B2B success
B2B retention is more complex than B2C due to multiple stakeholders and financial constraints. To overcome these challenges, healthcare organizations can implement strategies like setting measurable goals, prioritizing client needs in check-ins, celebrating client wins, and thoughtfully crafting year-end messages.
Mastering Internal Marketing: Best Practices for Engaging Stakeholders Across the Organization
While marketers might start the year with visions of goal alignment and cross-departmental collaboration, by Q4 marketing is often stuck back in a cycle of reactive wish fulfillment. Gradually teams drift from strategic plans, begin churning out what is needed to hit departmental and organizational KPIs, and finally burn out as the holiday season approaches. Whether you are currently living this reality or actively trying to avoid it, read on to get best practices for re-engaging internal stakeholders and demonstrating the year-round value of marketing collaboration.
The Power of “Hugging” Customers to Attract & Retain Business
No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started Slabtown Marketing, some of the core values we adopted were based on the “Hug Your Customers” philosophy, inspired by Jack Mitchell’s seminal book. Mitchell’s theory is that when companies go above and beyond to understand and meet the needs of their customers, this breeds customer loyalty. In our experience at Slabtown Marketing, we’ve seen that “hugging your customer” enables a winning growth strategy that any business would do well to employ. If you’re struggling to maintain or nurture your customer base—read on for key tips to transform your client relationships and drive growth.
Let’s create a great paid advertising strategy, together.
Our B2B paid marketing experts can help your organization showcase its expertise and offerings to the right prospects on the right platforms. Give us a call today to learn more.