B2B Healthcare Sales Enablement Services
We believe marketing is most effective when paired closely with sales. All of our marketing work is done with sales goals in mind. Put us to work as your sales leaders’ right hand to ensure they have the strategy, marketing materials, and campaigns they need, at every step of the sales funnel.
The Benefits of Aligning Marketing and Sales
Marketing and sales teams have the same goals, but different metrics and approaches often lead to detrimental misalignment between departments. For example, 79% of marketing leads never convert due to a failure to nurture consumer connections. To maximize resources and drive the best outcomes, marketing and sales initiatives must be clear, collaborative, and well-coordinated.
Enhance Productivity:
Running two separate workflows toward the same objectives inevitably results in duplicative work and unnecessary spending. Breaking down siloes between teams saves time and money—and gets you to your goals faster.
Improve Buyer Experience:
Cross-functional teams bring twice the talent, ideas, and bandwidth to the table—improving the experience of your customer.
Demonstrate ROI:
Integrating sales and marketing allows both teams greater visibility into performance and impact. This is particularly important for marketing, where influence has historically been hard to track and prove.
Shorten Sales Cycle:
Buyers are taking a longer time to make expensive decisions—particularly in the healthcare industry where budgets have tightened over the last few years. Marketing and sales must work seamlessly together to prove value and convert prospects to wins in a more efficient manner.
I have known Jason and Laurel prior to the creation of Slabtown Marketing. Individually they were exceptional. When they created Slabtown Marketing, I pushed my group to use their services. Slabtown exceeded our expectations. The improved performance was instrumental in the group’s acquisition by a large multi-specialty physician group.
— Former COO at National Physician Group
Sales Enablement Services
As selling situations become increasingly complex and noise gets harder to cut through, each day presents a new challenge to getting noticed and being chosen. Sales enablement is now less of an option and more of a necessity.
Marketing and Sales Strategy Alignment
We will get your sales and marketing teams on the same page. With shared goals and a united vision— there is no deal you cannot win.
Sales Outreach Campaigns
Decades of experience in B2B healthcare marketing means we know how your prospects think. We’ll help craft thoughtful outbound efforts, including LinkedIn messaging, call scripting, personalized email campaigns, and more.
Proposals and RFP Response Support
It’s hard to convey passion, keep attention, and communicate vision in a standard written document. Let us level up your proposals to showcase your value in a succinct, compelling manner.
Pitch Decks and Presentations
We have the tools and tactics you need to deliver an outstanding pitch. Whether you’re presenting to prospects virtually or in–person, we will make sure it’s an experience they remember.
Sales Literature
Need a quick solution overview to attach to sales emails? Want a sleek leave-behind for presentations? No matter what sales pieces you’ve got in mind, we’ve got you covered.
Slabtown is so helpful supporting our sales process (above and beyond!) Thank goodness for Slabtown when we are finalizing our RFPs.
— Director of Business Development, Physician Staffing and Management Company
Our Process
When we work with sales teams, we check-in regularly and work in tandem to create, execute, and evaluate sales strategy ongoing basis.
1
We Establish Your Goals:
We define the areas of your business you want to grow, your ideal client, and your target audiences(s).
2
We Define Your Target Areas:
We focus your sales strategy by defining your most valuable audience segments, and the problems you solve for your clients.
3
We Build a Sales Strategy and Campaign Calendar:
Based on your sales strategy, we build a sales plan, including the channels, frequency, and specific targets your sales outreach efforts will cover.
4
Our Experts Get toWork:
Our team of expert B2B healthcare marketing experts will get to work preparing any content or materials needed to support your sales efforts whether that is a proposal, sales sheet, landing page, email campaign sequence, or call script.
Latest News
How to Develop an Effective Pitch Deck
In this post, we’ll discuss seven steps to creating a powerful, purposeful pitch deck. These steps can be applied to develop a presentation for potential investors or a sales pitch for prospects.
The Power of “Hugging” Customers to Attract & Retain Business
No matter what business you’re in, the way you make your customers feel can make or break your growth. This is especially pertinent in B2B healthcare, where long-term relationships are foundational. When we started Slabtown Marketing, some of the core values we adopted were based on the “Hug Your Customers” philosophy, inspired by Jack Mitchell’s seminal book. Mitchell’s theory is that when companies go above and beyond to understand and meet the needs of their customers, this breeds customer loyalty. In our experience at Slabtown Marketing, we’ve seen that “hugging your customer” enables a winning growth strategy that any business would do well to employ. If you’re struggling to maintain or nurture your customer base—read on for key tips to transform your client relationships and drive growth.
How to Choose an Effective B2B Healthcare Marketing Partner
Tips for selecting an agency that's a seamless extension of your team. Building a successful B2B healthcare business doesn’t just hinge on hiring a strong internal team. Thriving B2B healthcare companies master strategic use of external partners to round out,...
Get started with sales enablement services today.
Our B2B healthcare experts can help your sales and marketing teams align closely to increase revenue, shorten the sales cycle, and improve conversions. Give us a call today to learn more.